In today’s world, the internet is your best friend and sometimes your biggest risk. As an African entrepreneur running a business online or using digital tools, you’re not just managing customers and sales you’re also responsible for protecting sensitive information. Unfortunately, many startups and small businesses overlook cybersecurity, thinking it’s only a problem for big […]
Starting a business is never easy, especially when you’re operating on a tight budget. But in today’s digital age, you don’t need a big office or fancy billboard to make an impact you just need the right digital marketing strategies. For African startups, the internet offers incredible potential to grow your brand, attract customers and […]
In Senegal, much is said about agriculture, entrepreneurship, and youth, but one word is increasingly cropping up in conversations sometimes discreetly, sometimes with enthusiasm: digital. Behind this term lie profound transformations in the way we work, communicate, learn, and even dream. A revolution that is just beginning Over the past few years, digital technology has […]
Africa is booming with innovation, energy and a new generation of entrepreneurs ready to take on the future. If you’re one of them, 2025 is your year to shine. Whether you’re in Senegal, Nigeria, Kenya, Ghana, South Africa, or anywhere else on the continent, opportunities are wide open especially for those who know where to […]
AI is booming but who’s giving the AI its voice? Artificial Intelligence is everywhere these days from chatbots answering customer questions to smart systems helping farmers, hospitals and small shops across Africa. But here’s a secret most people don’t know: Someone has to tell the AI what to do. That “someone” is often a prompt […]
In many African cities, small businesses are the heartbeat of the local economy. From busy shops in Dakar to growing startups in Lagos or Nairobi, business owners are juggling sales, stock, customers and a dozen other things, all at once. But what if some of that work could handle itself? That’s exactly what AI automation […]
AI Automation From Notebooks to Smart Systems: A Quiet Tech Revolution in Senegal Walk into a typical shop in Touba, Thiès, or even the busy markets of Dakar, and you’ll still see something familiar: a shopkeeper writing sales in a notebook, counting stock manually, or using a basic calculator to track daily expenses. But that’s […]
Trade is Africa’s economic engine, representing a significant share of the GDP of many countries on the continent. However, African merchants, whether retailers, wholesalers, or e-commerce merchants, face numerous challenges: inventory management, access to financing, sales optimization, and customer loyalty. With the rise of artificial intelligence, a new era is dawning for the African commerce […]
Artificial intelligence relies on machine learning, which often requires large amounts of data to function effectively. However, in many contexts, particularly in Africa where local databases are sometimes limited, learning how to train AI with limited data is essential. Fortunately, there are effective strategies to overcome this challenge. 1. Leverage Data Augmentation Techniques Data augmentation […]